Social Media Accounts Manager & Media Buyer

Node.js Backend Developers

Job Description

IT LAND Canada is hiring Full–Time On-Site Social Media Accounts Manager & Media Buyer who will be responsible for developing and executing strategies to manage social media accounts, drive company’s products awareness, and maximize ROI on advertising campaigns. This role combines the creative aspect of content management with the analytical skills required for media buying.

This dual-role position requires a balance of creativity and data-driven decision-making to ensure impactful social media presence and successful advertising campaigns.

Key Responsibilities:

Social Media Management

1. Account Management:

Oversee daily operations of social media platforms (e.g., Facebook, LinkedIn, Instagram, Twitter).
Maintain consistent branding, tone, and voice across all accounts.
Engage with followers by responding to comments, messages, and mentions.

2. Content Creation & Scheduling:

Develop creative, engaging, and brand-aligned content (text, images, videos, and stories).
Schedule posts using social media management tools (e.g., Hootsuite, Buffer or similar tools).

3. Strategy Development:

Create and implement social media strategies to grow followers and engagement.
Stay updated on platform trends, algorithm changes, and best practices.

4. Analytics & Reporting:

Track performance metrics such as engagement rates, reach, and impressions.
Generate reports to analyze the effectiveness of campaigns and identify areas for improvement.

Media Buying

1. Campaign Planning:

Develop paid media strategies aligned with business goals.
Collaborate with marketing teams to set campaign objectives (e.g., lead generation, conversions).

2. Ad Placement & Optimization:

Manage paid advertising campaigns on platforms like Facebook Ads Manager, Google Ads, and LinkedIn Ads.
Optimize campaigns based on performance data, targeting, and budget constraints.

3. Audience Targeting:

Conduct market research to identify and segment target audiences.
Implement strategies for precise targeting using demographics, interests, behaviors, and retargeting.

4. Budget Management:

Allocate budgets effectively across campaigns to maximize ROI.
Monitor spending and adjust bids or budgets as needed.

5. Performance Analysis:

Measure KPIs such as CTR, CPC, CPA, and ROI for advertising campaigns.
Provide insights and recommendations for scaling successful campaigns.

Qualifications

Education:

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience:

Proven experience managing social media accounts and paid advertising campaigns.
Familiarity with platforms like Facebook Ads Manager, Google Ads, and LinkedIn Ads.

Skills:

Proficiency in analytics tools (e.g., Google Analytics, Sprout Social).
Strong writing and content creation skills.
Analytical mindset with attention to detail.
Excellent communication and teamwork skills.
Creative thinking and adaptability to trends.

Interpersonal Skills:

Leadership Skills and Ability work independently.
Can get tasks done well and on time without supervision or follow-up.
Loyalty to the company and keeping its interests as your top priority.
Self-discipline and ability to accept disciplinary actions for serious violations with positive attitudes & take it as an opportunity for improvement & personal growth.
Team player with a positive attitude, especially at unexpected challenging times.
Honor the company’s trust in you and carry your responsibilities with honor at all times.

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